Why Paint Fades and What You Can Do About It

Ever notice that the side of your home that gets the most sun looks more faded than the rest?

That’s no coincidence.

Paint fading is a natural process, but it can be managed with the right approach.

At Tech Painting Co., we believe informed homeowners make the best decisions. Here’s what causes paint to fade and how to slow it down.

1. Sunlight (UV Exposure): Ultraviolet rays from the sun break down the chemical bonds in paint pigments over time. Darker colors tend to fade faster, especially on south- or west-facing walls where sun exposure is strongest.

2. Weather and Moisture: Humidity, rain, and temperature fluctuations can all take a toll on exterior paint. Moisture can seep beneath poorly sealed surfaces, causing paint to bubble, crack, or fade prematurely.

3. Pollution and Dirt Buildup: Airborne pollutants, grime, and mildew not only discolor your paint; they also break down protective coatings. Regular cleaning and proper surface preparation before painting are essential for achieving long-term performance.

4. Low-Quality Paint or Improper Application: Not all paints are created equal. Lower-grade paints contain fewer binders and less durable pigments, which fade faster. Similarly, applying paint without the right surface preparation, such as power washing or priming, can significantly reduce its lifespan.

How to Protect Your Paint Job:

• Choose high-quality exterior paint with UV-resistant pigments.

• Opt for lighter colors if fade resistance is a priority.

• Schedule regular power washing to remove buildup.

• Repaint every five to ten years, depending on the surface and exposure.

• Work with professionals who know how to prep and seal surfaces correctly.

At Tech Painting, we don’t just make homes look good; we help them stand the test of time. If you’re unsure whether your exterior is due for a refresh, we’re happy to take a look.